Sano Brunoâs Enterprisers Ltd, a company led by an Israeli with Romanian origins, honorific consul of our country in Israel, Bruno Landesberg (photo), intends to initiate a factory in Romania.
MARINA CONSTANTINOIU
TURNOVER
Sano, Israeli leader of the cleaning, hygiene and maintenance market destined to the home and
industrial sector, successfully manages with a fierce competition containing well-known multinational producers. Some of them are: P&G, Unilever, Henkel, Colgate-Palmolive, Johnson. Sano has market quotations for different categories that are between 30% and 85%, has a yearly turnover of more than 150 million dollars and a yearly profit of more than 8 million dollars.
TRANSFORMATION
The Israeli company who, in 2002, took over Trading Company Andana Impexcom Ltd., former Sano distributor for Romania, will soon become Sano Romania. Sano Romania will be Romanian legal body, subsidiary of Sano Brunoâs Enterprisers Ltd. Israel (100% share holder) and, this way, the entire production, import and distribution chain will be covered.
PROSPECTING
For this purpose, between 22-24 November 2004, Bruno Landesberg (founder and president of the Sano Bruno Landesberg Enterpises Ltd. Administration Council), Alex Landesberg (Brunoâs son and general director), Eva Landesberg (Brunoâs daughter and member in the Administration Council), Eyal Banan (export manager) will come to Romania.
2005 PLANS
For 2005, Sano Romania wants to have 30 permanent employees and more than 40 temporary collaborators for selling and promoting the Sano products, and the distribution (which is to be direct for Bucharest and for the multinational hypermarket and Cash&Carry networks and indirect through the regional distributors in the province) should become national and able to cover all the areas of the country. Also in 2005, the company is to build its own spaces for depositing, packing and production, using an investment of 1.5 million dollars.
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