by MARIUS TUCA - January 26th 2005
The Romanian politician cannot live without marketing anymore. The guts and the marketing are the instruments they use for building up their carriers.
After the national interest has finally died, it looks like the common sense is not doing very well either. More than that, it is in a deep coma. But, even if he is very likely to survive in the crowds, it looks half dead for the politics. Dying as it is, the politicians have already replaced it with their traditional ally, the impudence. They say itâs a must for the politics. This is how all kinds of miserable, unscrupulous, shameless, and motherless people, who are also incapable of doing anything right, believe that impudence is good for everything.
In the latest years, by putting the impudence in front of them they managed to loose the little credibility they had. They say one has to be dynamic, aggressive, permanently offensive, or else he has no chance in politics. Oneâs dead without guts. Impudence can replace the political culture, the ethics, the education, the ⦠In addition, the Romanian politician cannot live without marketing. The guts and the marketing are the instruments he uses to build up his political carrier. They attend diction classes, they learn how to shake hands and people, they learn carefully about the ways of arranging their clothes during TV shows, they learn how to look at the cameras. In case they do not have a hedgehog up their pocket, a rare case among the politicians, they hire analysts as well.
Translation : SORIN BALAN